Wade Mann – Veteran Brand Journalist
Wade Mann is one of our most experienced content writers. He worked for Holistic Web Presence for several years as an account manager and coached a number of our content writers. He now owns his own marketing agency, The Buzz Author, in Salt Lake City and Utah County. He also regularly writes on special projects with us.
Brand Journalism
Wade specializes in brand journalism. This involves writing longer articles for company websites about relevant topics to their industry. In the early days of the internet, this was blogging. Now, the concept of brand journalism has expanded into a wide variety of content writing strategies, including in-depth article writing about relevant topics to your industry. He asks important questions when he’s finding useful articles to add to your site:
- What makes your business unique from your competitors?
- What are the key issues in your industry?
- What unique opinions do you have about the products and services you sell?
- What kind of problems do you solve for your clients?
- Why do you do what you do?
These are a few examples of the important topics you should be writing content about on your website, and other online platforms. But most business owners don’t have the time or expertise to write compelling journalistic content. This is where using Wade and other content writers comes in handy.
Find What Makes You Unique
One of Wade’s skills as a brand journalist is finding what’s unique about what you do. Why would your ideal customers want to work with you rather than a competitor? Explaining how you solve important problems that other companies can’t is both interesting, and important in generating leads from your website.
Tell Your Story
Stories grab people’s attention. They draw them into a page, a video, or an online article. Wade Mann at The Buzz Author exemplifies how skilled writing can tell your story, the story of your clients, and demonstrate the problems you solve for customers.
How do you tell your story? You may not think what you do is very interesting to others, but if you tell your story effectively people will be fascinated. We specialize in this form of storytelling for your business. If you’re interested in exploring brand journalism with Wade Mann and Holistic Presence, let us know.
The Buzz Author
Salt Lake City Office
Corporate Office
284 N 590 E #102
Vineyard, Utah 84058
