6 Common Mistakes Small Business Make Building Their Website
The Six Mistakes Small Businesses Make
Presentation from a recent Salt Lake City Meet-up.
Here are six videos where we share the six most common mistakes we see small local businesses make when building their website and trying to get visibility online. In addition, there is an another video, “No. 7” from the Q&A at the end of the session.
6 Mistakes – 1 The Wrong Domain
Module # 01
Your domain and business names can be different
Name your domain consistent with your primary key phrase to get a natural head start and advantage in visibility
Take into account location
6 Mistakes – 2 Building an Online Brochure
Module # 02
The difference between an online brochure and a website intended to rank
Fresh Content & Velocity
Budget for it
6 Mistakes – 3 Run Out of Content
Module # 03
How to keep adding fresh relevant content
“There is only so much we can say about our products.”
Nothing could be further from the truth
6 Mistakes – 4 Specificity
Module # 04
You have more keywords than you think
Should you add all your keywords?
How to use “specificity” for keywords
6 Mistakes – 5 Building Links
Module # 05
The wrong way to get links
The right way to get links
The right types of links are golden
6 Mistakes – 6 On-line Reviews
Module # 06
The power of online reviews
How to get online reviews
6 Mistakes – 7 Bonus Material Q&A
Module # 07
What about buying additional keyword-rich domains and redirecting them to your website?
How to leverage images and things to avoid with images
What level of ranking is really achievable for a local business?
What is the cheapest best bang for your buck, if you did just one thing?
