The Purpose Of Videos in Page Creation


The way we usually think about videos is that they aid the process of getting high-quality, subject-expert content from a client in a way that is quick and easy for the client.

It’s all about the page SEO

  • A video is a means of quickly creating natural language, original, experience-based, (written) content for a page.
  • The video on the page also adds value to the page it is embedded on.
    • For ranking AND page engagement – pages with videos get much higher page engagement
  • A video is also a link to the page to help promote it.
  • A video adds ‘personality’ and branding to the content.

On YouTube

  • A video is also a second chance to rank for the same or similar search phrase as the page.
    • And another location to get a citation for the business.

Views on YouTube

  • Driving views on YouTube is not usually the primary purpose of the video (unless it is).
    • However, if views on YouTube are a goal, there’s a lot more that can be done to drive them.
      1. Most important is the thumbnail
      2. The second is promoting the video
        • i.e. emailing it out to an email list, posting it in other places
      3. Third is building a YouTube channel audience

Useful References

Not Convinced?

Adding a video to a webpage can offer several benefits:
  1. Enhanced Engagement Strategy:
    • Videos tend to capture and retain user attention much more effectively than just text alone.
    • They can convey emotions, tone, and explanations that might be less impactful in written form.
  2. Improved Comprehension:
    • Complex ideas or processes can be explained more clearly with visual aids.
    • Videos can demonstrate how something works, which might be difficult to describe with text alone.
  3. SEO Benefits:
    • Search engines often give preference to content-rich pages, and videos can increase the time users spend on your website, thus potentially improving your SEO rankings.
    • Also, videos can appear in video search results on platforms like Google or YouTube.
  4. Increased Shareability:
    • Videos are highly shareable on social media and other platforms, potentially increasing the reach of your content. People are more likely to share a video they find engaging or informative.
  5. Conversion Rates:
    • For commercial sites, videos can lead to higher conversion rates. Product demos, testimonials, or explainer videos can directly influence purchasing decisions.
  6. Accessibility:
    • Videos can make information accessible to a broader audience, including those who might find reading challenging due to literacy issues or disabilities. With subtitles, they cater to the hearing impaired as well.
  7. Brand Personality:
    • Videos allow you to inject personality into your brand, humanizing your business through storytelling, customer testimonials, or behind-the-scenes content.
  8. Educational Value:
    • For educational or tutorial content, videos can provide step-by-step guidance, which can be more effective for learning than static text or images.
  9. Emotional Connection:
    • The combination of visuals, sound, and narrative can evoke emotions, helping to create a stronger bond between the brand and the audience.
  10. Analytics and Feedback:
    • With video, you can gather detailed analytics on viewer behavior (like drop-off points, replay counts, etc.), which can be used to refine content strategies.
In summary, integrating videos into webpages can significantly enhance user experience, engagement, educational outreach, and marketing effectiveness, provided the video content is relevant, well-produced, and adds value to the user’s visit.