The Value of Relevant Interpage Links in Article Creation
Adding links to sites and pages is one of the most valuable things we do here at Holistic Web Presence. How to add links is a big topic. But in this article and video we explain the importance of adding relevant links to the article. This is advanced training for experienced writers of articles written for digital marketing purposes. We will focus on Interpage Links as they are the most important most commonly used links, but the principles taught in this training apply to all links, going to a page on the site, or off.
Adding effective links means knowing who the audience of your article is, what might be useful information they would want to know, and how to invite them to take action on the information that you’re offering. In all things, adding really appropriate information and links to that information increases the overall usability of the site and affects whether a page and site shows up in search engines.
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