Peefilter Principle
Peefilter Principle It’s easier to spend money than learn, change or listen
Peefilter Principle
Derivation – The PE Filter Principle (Passive Expertise Filter) – Pronunciation “peefilter”
Definition:
A person hires an expert but does not listen and make use of their advice
- People passively filter out ‘paid for’ expertise because it is hard work to learn and change
- Often only 10% – 20% of the advice absorbed
- Paying for advice is a lot easier than making use of the advice
A person purchases a training course but does not complete it
- People passively filter out ‘paid for’ expertise because it is hard work to learn and change
- Often only 10% – 20% of the training absorbed
- Paying for training is a lot easier than making use of the training
When people get stuck in a business rut they often look for ways to dig themselves out. Sometimes they will hire an experienced specialist or purchase training so they can better understand the problem area. However, when push comes to shove, they do not listen to the expert and or do not take the time to complete and understand the training.
This is Because:
Listening, understanding, and changing behaviors are high-effort activities. As a result, considerable dollars are often spent on experts and training courses, however only a small proportion <10% are actually attended to. It’s easier to spend money than learn and or change behavior.
Why do less than 10% of people who purchase an online course, complete the course?
