MagSites – Rented Lead Source – Terms & Conditions
Holistic Web Presence has two models for how it builds and manages websites for clients.
- Client Owned Websites
- MagSites – Client Rented Lead Source
Client Owned Website
This is the traditional model where a client owns their own website and domain. The client pays Holistic Web Presence a monthly marketing fee to work on and develop their online presence. See rates for marketing services for client-owned sites.
MagSites – Client Rented Lead Source
In this model, Holistic Web Presence retains ownership of a website and rents its output to a client. In this case, we call the website a MagSite. This is usually done for the purpose of allowing a client to receive leads or sales from a given website without having to fund the full cost associated with building and managing their own website. Or in supplementing their own website’s output.
Term, Conditions & Rates
Ownership
Holistic Web Presence retains full ownership and control of the Magsite along with its associated domain. A client renting a MagSite lead source is simply renting the right to receive leads or sales generated by that website.
Month-to-Month
All MagSites are rented on a month-to-month basis. Clients will receive all primary leads generated by that website as long as they continue to fund the monthly rent for that site as a lead source. There is no long-term binding contract for the client to continue to rent the website and there is not a long-term binding contract for Holistic Web Presence to continue to rent the site to the client.
Content
Content for the MagSite is usually obtained through multiple sources. Clients are encouraged to contribute content to MagSites as the effect of doing so helps the MagSites to increase in visibility and therefore generate increased leads and sales. Clients who are prolific in providing content receive preferential rates.
A client renting a MagSite’s output does not control the look and feel of the site or the content placed on it. Holistic Web Presence will usually, at its discretion, take into account requests from a renting client for changes and or additions to be made to both the look and feel of the website and to have specific content added to the site.
It is however Holistic Web Presence’s discretion as to whether to implement any requested changes or not. Usually, Holistic Web Presence will make changes requested by clients, if it considers those requests are likely to enhance the lead-generating or sales-generating capability of the MagSite.
Content Rights to Publish
A renting client requesting changes or to have content added to MagSites agrees that they are providing Holistic Web Presence with the right to use that content on a non-exclusive permanent basis. This means Holistic Web Presence is able to place, change or edit that content without prior notice on any or all MagSites. Holistic Web Presence is also able to place that content onto any platform where that content can be used to promote the MagSite network. This includes but is not limited to, social media sites, Pinterest, Facebook, YouTube, Instagram, and Twitter, as well as Press Release websites.
MagSite – Rates
$950 – $2,500 Monthly
A MagSite is a website created by Holistic Web Presence with the goal of generating leads and or online sales. Holistic Web Presence takes on the hosting, development, and marketing costs of the site. It also retains ownership of the site as it rents the site’s output to interested clients.
This allows clients to rent a website’s output for a single month or for a longer period, without any long-term commitments.
Clients gain the benefit of the output of the site without having to fund the full rate for the website’s development and services. Usually, costs are therefore much lower for a MagSite compared to full ownership of a similar site. This cost difference is usually in the region of just 20% of the cost of full ownership.
As an example, compare the average owned website will cost anywhere from $5,000 – 50,000 to develop, plus an ongoing monthly development and SEO-style marketing plan.
Example of average monthly SEO and development plans.
Compare these costs to a monthly MagSite rate of $950, the cost saving is therefore substantial. This large cost difference along with no domain, hosting, email, or materials fees, makes the MagSite rental model very compelling for some clients.
MagSite clients are renting the output of the site rather than the site itself. This usually means leads or in the case of an e-commerce site, sales.
Monthly rates for MagSites range between $950 to $1,500 a month. A rate for a MagSite’s output is determined by, demand, the site’s visibility on the web, the amount of traffic it generates, the size of the market it targets, and the value and quantity of the leads or sales it generates.
At these rates, it is usually easy for a client to make substantially more in profit from the output of the MagSite than the cost of investing in building their own website. Often clients use MagSites as a way of supplementing a pre-existing website, sometimes in the same geography sometimes in supplemental territories. Magsite therefore make a great tactic for businesses wishing to dominate a market and to make it harder for a competitor to compete for visibility in targeted search results.
