Ecommerce SEO Case Study – Product Page Organic Ranking – Reversing a Negative Trend
Reversing a negative trend of decreasing ranking and sales, resulting in sales being up by 11% and margin up to highest ever for our $180m global client. This is all about e-commerce product page-level SEO. It is a case study of how improvements in product pages make a big difference. How small changes in ranking make a huge difference in sales. Also, SEO organic ranking and AdWords and where to focus.
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Sales Up, Margin Up, Ecommerce SEO Case Study
Sales Up, Margin Up – How did we do it?
Selected key products
- Optimized the hell out of them
- Title tags
- Description tags
- Page Content
- Image optimization
- Inter-page links
- UX
- Mobile
From Greg
Thursday, March 1st, 2018 at 10:34 AM
Total sales for February were $259,015.00. Compared to the same time period last year sales were up by 11.0%. Our margin was at our highest gains ever this month at almost 60% at ( 59.4% ). Total Web sales represented 4.49 % of the company’s total sales, which is also a new record. Thank you
How much difference does it make if I jump one position in my organic ranking?
- More than you think
- A jump from position two to position one can double your business
But what about AdWords?
- Should I spend my money there?
- I could be right at the top of the page!
Previous Digital Marketing Agency
- Beautiful 22-page report 39 activities focused upon
- Decrease in sales
- Decrease in ranking
- Sound familiar?
20% Of What People Do Often Produces 80% Of Their Results
Results
- Month on month steady increase in sales
- Increase in margins
- Happy client
- Increase in budget – time to do more…
