The Holistic Team
Tiffany Aspa – Project Manager & Personal Assistant
I am a degree holder of BS Psychology from Far Eastern University, Manila. I started working for HWP in May 2019, nestled between the creative team and admin, working as a project manager and personal assistant. Having been trained for both positions made me learn and improve my skills including video editing, article writing, and creating graphics. Working with HWP also greatly enhanced my soft skills in the adaptability to new techniques, as well as interacting with people from different cultures.
In my free time, I enjoy journaling, binge-watching movies, reading books, and spending time with my dogs. I also take online classes for creative pursuits!
Bryan Bio – Database & Web Developer
I am an experienced software developer and work primarily on CRM application development and website integration. As well as MySQL, Microsoft Access 2003/2007, SQL Server I also have a lot of experience with WordPress and related technologies such as PHP, Mysql HTML, CSS, and object-orientated programming.
I’m currently working on projects for several clients and creating a CRM solution specifically for Holistic Web Presence’s own use. The main goal for the database is to manage the flow of leads to clients providing them with a portal so that they can update and track the leads allocated to them.
I enjoy creating websites, customizing, and creating extended functions using different PHP frameworks like CakePHP and Laravel. I have been a team leader and senior programmer in an IT industry which builds large web applications such as payroll and inventory systems. I always keep in mind to keep it short and simple in development.
Aside from programming, I enjoy photography and playing video games.
Maricel Macandog – Video Editor and Content Writer
After earning a Journalism degree from Polytechnic University of the Philippines, I entered the publishing world to explore my passion for writing. I ended up doing more than that as I also became editor and somewhat a layout artist for several entertainment, music, and lifestyle magazines while managing a band on the side. I also got to work in newspapers, a PR firm, a literary publication, and a BPO company that publishes Scientific and Mathematical journals.
In 2011, I quit the office to pursue online jobs because it’s more convenient and practical to work from home, not to mention I enjoy a quieter environment. Holistic Web Presence hired me in March of 2019 as a Writer, doing graphic design occasionally — two jobs that I have always been fond of. And I will always be grateful to the ever-supportive HWP team for the opportunity, the needed assistance, and the chance to improve my craft. We never stop learning.
I have 10 dogs, a library of books, a long list of movies and series, an oozing playlist, and a loving family that I take care of when I’m not working.
Josh Richardson – Client Account Manager and Digital Strategist
My first digital marketing experience was as the Internet Manager for a large Salt Lake City car dealership. I learned how to create a marketing platform that turns website visitors into leads, and then turn those leads into customers. After several years of sales, I made the move to a digital marketing agency, where I could use what I had learned to help our clients succeed.
Creative problem solving is one of my favorite parts of this job, and that is a skill I get to exercise every day as we face unique opportunities to help our clients stand out among all the competition. I’m not happy until my clients are happy, and I will go above and beyond to help them overcome any challenges as we promote their businesses together.
I’ve also been a stage actor and director for over 25 years. I love telling stories through theater and creating beautiful experiences for our audiences. You can learn more about my theatrical endeavors at www.joshisanactor.com. When I’m not working for my clients or performing, I enjoy gardening, cooking, traveling, playing games, watching movies, and playing the piano. And I LOVE being a dad to two amazing teenage boys.
I love working at Holistic Web Presence because we work hard together to grow as a team and achieve incredible results for our clients. I learn new things every day and enjoy putting my skills to good use!
Bernadette Caleon – Head of Human Resources & QA Team Manager
I am the Team Manager of our Quality Assurance department where we work with our web developers to ensure that everything looks and works correctly on our client’s website, on all relevant devices and browsers. I am also a Business Listings Specialist, and Media Library Manager. As the Head of Human Resources for our Filipino staff, I manage the onboarding of new hires, performance reviews, etc.
My career began at a renowned retail company in the Philippines, working on fixed assets management and supplies inventory. Later on, I was promoted to a front-end supervisor where I attended to customer requests, queries, and complaints while overseeing daily front-of-store/counter activities. I also got the chance to work for a company overseas, Gigabyte, which manufactures gaming motherboards, laptops, etc. Being exposed to different environments, work and culture-wise have helped me become more versatile.
I love and enjoy baking cookies, cakes, brownies, and other types of pastries. I want to have a cake shop where I can sell freshly baked goods and bento cakes.
I am thankful to be a part of this amazing team at Holistic Web Presence because there is no limit to learning and developing new skills that help me improve as an individual.
Kathleen Lemmon – Director of Client Operations
I specialize in visibility marketing for some of our most important clients. The foundation of this activity is content writing and helping our clients to develop relevant multimedia content. I also work with them to refine their overall digital marketing and branding strategies. Often this includes creative work to enhance the graphical presentation of their website.
I graduated from Brigham Young University with a Bachelor’s in German Literature. I love to learn about new cultures, new languages, I speak German, Danish, Italian and am reasonably proficient with American Sign Language. I admire the arts; I believe this helps me to understand others’ perspectives and to communicate more effectively.
I began my career working in second language tutoring and in helping to bridge international cultural differences. I have also worked extensively in telephone-based customer service roles ultimately progressing to project and service agent management.
I was born and raised in Las Vegas but currently live in Utah. In my free time, I enjoy working on my photography business, editing videos, watching movies, hiking, and cooking. I love learning new skills and really delving into them!
I enjoy working at Holistic Web Presence because there is no ceiling to limit my continuous craving to learn, I am always finding new ways to improve my methods, and can find innovative ways to give clients an online advantage!
Connect with Kathleen on LinkedIn
Melvin Gesulgon – Video Editor and Content Writer
I’m a writer and video editor for Holistic Web Presence. I create content that would boost the internet presence of our clients. It is elating to see as our clients gain more engagement online and/or land clients because of articles and videos the team created.
I love the working culture of the Holistic team. Everyone is nice and supportive of one another. Your skills and knowledge will continuously grow the longer you stay with them.
Before joining Holistic Web Presence, I had worked for Business Process Outsourcing (BPO) companies in the Philippines for several years. Then, I was a digital marketing specialist for an accounting firm in the UK.
Away from my desk, I am either listening to heavy metal songs, drawing digitally, or taking care of my miniature trees (bonsai). I’m a self-taught digital artist who is always hungry to learn more. Feel free to check out some of my art on my Instagram.
Linda Dodridge, Director of Accounting
My primary duties are accounting and technical support. I’ve always enjoyed working with accounting systems and helping others resolve technical issues. I’ve been doing both since 1993. Before coming to Holistic I worked for a local probate attorney for 15 years as a legal assistant providing administrative support along with full charge bookkeeping and technical support.
My goal is Managerial Accounting, combining financial accounting with strategic insight to guide better business decisions and achieve organizational objectives.
I was born and raised in Ohio and love animals, except SNAKES!! In my free time, I spend as much time outdoors as possible gardening and watching my hummingbirds that come back every year in March.
My favorite thing at Holistic Web Presence is being a part of such a great team that works together to get the job done and have fun at the same time. I’m a firm believer that you have to enjoy what you do to truly be successful at it.
Ylenn Jade Medallo – Lead Graphic Artist and Web Designer
I’m a graphic/web designer and graduated with a Bachelor of Science in Computer Science.
I love to create and combine art and technology to express ideas which can be exceptionally powerful and convincing tools of communication. What I like about my work is that I can convey not only information but also moods and emotions. see examples of my work here.
This also carries over into my designs for our clients as it means I can express in a graphic the style, look and feel that is so important when creating a website.
Previously I worked as a Secretary and Receptionist at Studio and Events Company in Abu Dhabi, United Arab Emirates and I got married at the end of 2011.
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Romwil Dalisay – Senior Web Developer
I’m Romwil 36 years old from Davao City, Philippines. I like sports I play basketball, table tennis, billiards and pretty much everything with a ball in it. I’m competitive by nature but at the same time fun and a team player. I live by the words “Work hard, play harder”
I’m a registered nurse with a second course in Information Technology. I have been working online for about 7 years now. In my earlier years, I have always been fascinated with programming, I remembered when I took up IT and I was one of the few who excelled in the class. Thankfully, it helped me reach where I am today.
There is a wide range of programming languages some of which I am fond of are CSS, HTML, PHP, and JavaScript. The fun part is it’s always evolving and you never stop learning new things each day.
Today I am working as a Web Developer for Holistic Web Presence and I am grateful to be a part of this Awesome Team that not only challenges me but helps me grow as an individual.
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Karen Trumpo – Business Listing Specialist
I joined Holistic in March 2018 as a Virtual Administrative Assistant where my job is creating business listings to support the optimization of client websites. During my tenure with the company, I have also grown into a graphic design role, adding infographics and custom graphics, which pulls my creative side into the job. An additional skill set is Search Engine Optimization and negative SEO (bad backlinks). I enjoy learning new skills that push my comfort zone.
Prior to this, I worked as a Customer Service Representative in different BPO Companies such as Convergys, HSBC, and First Source Solutions Ltd. I also worked as a Sports Risk Analyst for 3 1/2 years at William Hill – an online sports betting company based in the UK. Our team was responsible for checking the accuracy of the computation of the returns for each bet.
I am a graduate of Office Management at Laguna Maritime and Technological Colleges. I currently live in Laguna, Philippines with my husband, our kids, and my mom. I like Japanese food, chocolates and different kinds of desserts! Things I don’t like are crowded places, Kimchi, and frogs.
Cherelyn Conel – Accounting Assistant
October 2019 is when I started working with Holistic as an Accounting Assistant. My primary task is to provide support to the accounting department through the full accounting cycle which includes managing accounts receivable/payable, bank feeds, performing monthly and year-end reconciliations, timely and accurate issuing and processing of client invoices and payments, documentation of business processes, and accounting policies, reports, budgets, and flow charts as required by Manager, and maintaining various financial spreadsheets using MS Excel. I find my job very interesting and fulfilling because I really love accounting – attaining a Bachelor of Science in Accounting was the right path for me. I am greatly blessed that I am part of this company because the people here are truly amazing. They help me improve and step out of my comfort zone.
Outside of work, I am active in community development helping the poorest families here in the Philippines through a church-based organization. We’ve been teaching and helping children develop holistically. I am a child advocate and I really love seeing young children growing and learning.
Orven Gazo – Web Developer, Specialist Mobile Optimizing Websites
I’m from Tagum City, Davao del Norte, Philippines. A graduate of Computer Science from the University of Mindanao Tagum College.
I’ve been working as a Web Developer for over 4 years. I am proficient with HTML, CSS3, JavaScript, JQuery, and PHP. I am also experienced in creating custom WordPress themes, converting from PSD to WordPress themes, customizing plugins, and creating WordPress themes with a theme options panel. In addition, I specialize in responsive designs and mobile-optimized sites for improved ranking and ease of use on smartphones and tablets.
I get a lot of satisfaction when working on and creating great designs and graphics.
When I am not developing websites I love playing basketball, watching NASA documentaries and I love buying new great-looking sneakers…
Joahne Mae Medalla – Payroll Administrator
I started working with HWP in 2011 as a content marketer and operations administrator. This included tasks such as social media marketing, video editing, and payroll duties. It is a great blessing to be with Holistic for such a long time because of the opportunities to learn new ideas and skills and having kind managers who truly value their employees. Even after I moved to a new country (Canada), HWP still accepted me and let me continue my duties as a payroll officer.
I graduated with 2 degrees: a BS in Food Technology (2004) at the University of the Philippines in the Visayas, and a BS in Nursing (2010) at Iloilo Doctors’ College. I started working in 2004 as a service crew at Jollibee, the #1 fast-food chain in the Philippines, and later as a Shift Manager. I also gained experience in the healthcare field as a volunteer staff nurse. My courses may not be close to my roles as a content marketer and payroll officer, but my experiences, perseverance, and hard work got me this far.
Nature, fashion, business, photography, and movies are my major interests in life. Growing up in a loving family and living simply, made me value simple things in life. Now, I am a happy mother of a handsome and smart boy.
I always try to live a balanced life – there’s time for work, time for fun, time for some peaceful moments. We only live this life once so better savor every moment by living a balanced life as long as we can. 
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Kirt David Mercado – Content Marketing
My name is David Mercado. I am a professional events host and performer based in Metro Manila, Philippines.
I have been working for Holistic Web Presence for more than 5 years, and I love my job!
I write articles for a wide array of clients. Being a graduate of two degrees (Bachelor of Science in Nursing in 2007 and Theology in 2011) has helped me gain knowledge and experience in a variety of topics. My hosting and singing career has also equipped me to be flexible in my style of writing.
You can learn more about me by visiting my website at www.davidmercadoofficial.com
Johnaden Galvan – Content Marketing
I graduated from the University of the Philippines with a Bachelor’s degree in Computer Science. For about 8 years, I have been working at Holistic Web Presence as a content marketer.
What I like most about this job is that I keep learning continuously with the support of my managers and editors. My writing is designed for technical accuracy and user engagement. At the same time, the content must be search optimized to help with our client’s online visibility.
The training modules and videos from Holistic Web Presence not only helped me technically but also provided a deeper understanding of how to write content effectively in order to add value to our clients’ websites. This, along with the advice and notes from my managers and peers helped me gain confidence in my technical and writing abilities.
Moreover, my managers always make me feel appreciated and valued. They are very generous about giving bonuses/pay raises/incentives for a job well done.
I am living a simple life in Metro Manila with my ever-supportive husband and two sons. I spend my free time with my family exploring the tourist spots in the Philippines. We find true relaxation with nature.
A positive attitude, determination, ability to manage myself in any situation, and faith in God are the qualities that help me surpass the challenges that come my way.
Renzo Claros – Video Editor and Content Writer
I am an SEO content writer and video editor for HWP. My job is to create informative, friendly-toned, entertaining, and marketable deliverables to increase the marketing visibility of clients. I earned a Bachelor’s Degree in IT-Web Development. Somehow, writing became a major part of my career, as it still is to this day. But, before gaining the confidence of being a writer, I started working early as a Customer Representative for a BPO company. Talking to foreigners honed my English skills.
I used to be an introvert but I now enjoy going out, being with friends, and just enjoying what life has to offer. When I’m not working, I’m still working haha! Whenever I can, I help my partner cover weddings and events as a videographer and photographer. But when I have free time, I try to cover and make videos about technology. I love using gadgets, especially smartphones, laptops, and cameras. I guess you could say I’m your typical tech Youtuber lol! I’m trying to live the minimalist way which means I hate clutter and mess. Also, I follow a routine every day so that everything I do is always on time.
Katie Beckam – Digital Advertising Specialist (Google AdWords, Facebook, and more…)
With a background in B2B sales, I have been developing sales and marketing campaigns for 12 years. In 2007, I drove the regional expansion into Northern California for Quill.com, the most profitable division of Staples Inc.
In 2008, I made the switch to the online world and have enjoyed collaborating on digital ad campaigns for great brands such as Orange and Nespresso. Last year, I managed over $1 million in ad spend on behalf of our clients.
Digital advertising is my passion because I also ride shotgun to progressive psychology literature. In addition to meticulous targeting, understanding how people think and react to emotional triggers is the most exciting part behind the success of our campaigns.
I have also partnered with Digital Marketer to coach businesses and marketers on how to double their revenue with the right targeting and technology. If someone is searching for something and YOU have it, you have a responsibility to be found!
Offline, you’ll find me cheering on the little league and U-10 soccer, hiking and biking in the California sun with my family, and saying yes to adventure, chocolate, and French fries. (My 9-yr-old approves of this message.)
Sonja Barrie, General Manager
I have been working in the computer industry for over 30 years now (scary!) and have done everything from programming, networking, training, support, search marketing, content marketing, management, and everything in between.
The main thing I love about this industry is it is constantly changing and challenging. Just when you think you know it all something comes along to challenge that assumption and you have to learn something new.
When I was at university I liked learning so much I said I wanted to be a professional student. I got my wish, this industry is like a marathon, as soon as you stop learning everyone and everything starts to pass you by!
Although originally from England I am now an American citizen and live next to the Rocky Mountains in Utah where the skiing is world-class, the hiking out of this world, and the mountains breathtaking.
I’ve had my share of life’s challenges, learn more about those and me generally by visiting my personal blog!
Tim Barrie, Founder and CEO
I am located in the Salt Lake Valley in Utah and became an American citizen in 2009 after re-locating in 2000 from Great Britain with Intel Corporation. At Intel I specialized in business development as a business unit general manager for Europe, the Middle East, and Africa, most recently driving national sales and marketing in North America for LANDesk, a successful spin-out from Intel Corporation.
More recently I have specialized in online marketing and built a portfolio of successful websites for clients both in terms of natural ranking, page conversion, online sales, and most important, lead generation helping the businesses to grow.
I have a passion for innovation and the internet and am constantly finding novel ways to utilize my 30 years of direct sales and marketing online. Having traveled extensively living, doing business, and hiring staff in many countries across the world from Mexico to Sweden and Australia to the Philippines, I have learned to value cultural diversity, talent, and entrepreneurship.
Additional Resources
Information for our Filipino Staff
